About Us



Bags That! Reusable Fresh Produce Bags

Countries all over the world are becoming increasingly aware of the threat to our fragile environment from non-biodegradable waste.

Environmental watch groups, local and central governments, as well as concerned consumers are united in recognising the importance of reducing waste. Many governments have already introduced legislation to ban the use of plastic bags.

It is estimated that every year New Zealanders use 1 billion plastic shopping bags. One way or another almost all of this ends up polluting the environment.

Minimizing our use of plastic shopping bags would make the world cleaner and safer for all living things. It is vital we all become environmentally aware and accept that the reduction of this pollution is our personal responsibility.

The Earth is majestic! Make a positive contribution toward keeping our planet beautiful for future generations and help remove from circulation one of the most toxic pollutants that foul our environment.


Rethink® was established in 2008.

Our passion is to offer sustainable and environmentally conscious products that can easily be incorporated into everyday life. 

By working together and thinking ahead, we can all take small steps that make a huge impact in preserving our ecosystem. The next time you shop don’t leave the store carrying a plastic bag. 

Rethink® offers an environmentally pure, 100% biodegradable alternative with certified organic Reusable Fresh Produce Bags – bags specifically designed for your convenience when shopping for fresh fruit and vegetables.


What does it mean to be “Certified Organic”?

Textiles can be labelled organic, or items made from organic fabric, however this does not automatically make them an organic product. 

The term Certified Organic authenticates that the product has been inspected to an organic standard by an approved, registered certifying body. Rethink products are made in accordance with GOTS: Global Organic Textile Standard. You can be assured that textiles with this certification meet all requirements of the standard, including environmental and social criteria. In addition to GOTS, Rethink bags are made in compliance with SA8000, the leading certification standard for factories and organisations worldwide.

The processes used to make our unbleached cotton products ensure that they are truly biodegradable. Having been harvested from organic cotton (grown free from the use of chemicals), Rethink products are sustainable and are made without harming the environment. 


How do the bags work at the checkout?

Rethink bags have the tare weight(s) pre-entered at the checkout from participating retailers, allowing you to pay for your produce only, and not the extra weight of the cloth bag!




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